KING-SIZE CANDY.
Immortalize Sweetness
Candy Cigarettes have not had the best reputation. World Confection Inc wants to change that perception in partnership with the American Lung Association. This campaign focuses on immortalizing candy cigarettes through the permanence of art.
Sparking creativity with sweetness.
Music by STRFKR
World Confections is offering 10 artists who submit their best pieces made from candy cigarettes to be featured in a gallery space at Art Basel.
Each artist will be flown out and will be signing prints keeping the money they make during the entire process.
The selected artworks will also be placed on limited-edition boxes, released annually.
World Confections doesn't have an Instagram or Tik Tok. Why not launch them with our campaign?
During #Candyartweek, 5 artists are featured every day and a surprise celebrity will be featured on the final day. All will make reels sharing their process of creating a piece using candy cigarettes.
These pieces will be auctioned off at Sotheby's.
All the money raised at the auction will be donated to the American Lung Association.
AD/CW: me
